Mike & Patty's
A full Square rebuild, POS backend and a Mailchimp loyalty program for a beloved Boston breakfast spot.
The work
Mike & Patty’s is a beloved Boston breakfast spot and the flagship of a small group of venues I built the same system for.
The website was rebuilt on Square, and behind it I set up the entire Square backend: the POS, the order-management system, and the automations that keep them in sync.
On top of that we ran a loyalty program built on Mailchimp, email newsletters with targeted discount codes timed to pull people in on the quieter days, which reliably filled tables outside the usual rush. I also built a custom account system, scripted in Python, that tracked which code went to which customer and how many times each was redeemed, rolled out across every venue in the group.
