
The system is the real skill. The tools are just how it shows up.
I build websites, platforms and AI pipelines. Then I turn the repeated work behind them into tools a whole team runs on. I am CTO at Importivity.
Self-taught since a Pentium 4 in 2010. I find the slow part of a process and remove it.
Systems I built and run
Fourteen tools on my own servers. Each one took a job a team did by hand and made it a system. Pick a category, open a tool, read what changed.
Problems I solved
What was broken, what I built, what changed. The number on each card is the measured result.
Companies I've worked with
Developer to CTO to an exit, and now CTO at Importivity. Open a card for the work.
Websites, live in production
Shops, local service sites and lead funnels. Designed and built end to end.
FlagshipImportivity
Headless · Next.jsFlagship build. Importivity was a standard WordPress + Elementor site, flexible to edit, but heavy. I rebuilt the front-end as a decoupled Next.js app and kept WordPress purely as the CMS, so the team still edits content the way they always have while visitors get a near-instant, statically-rendered site.
Headless architectureNext.jsWordPress CMSCore Web VitalsVisit site ↗
Bond Hair Bar
Beauty · LocalCustom hair-loss solutions and extensions for women, consultation-led.
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Simply Hay
E-commerceNatural, farm-grown hay for small pets, direct to door.
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Big Tex Boat Rentals
Local businessBooking-focused marketing site for a Texas boat-rental company.
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Whiskey Towers
E-commerce · ShopifyProduct storefront for a premium liquor-dispenser brand.
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Paint Rock Royalty
Oil & gas · Lead genEditorial, image-led site for a mineral-rights buyer.
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On Point Plumber
Service · Local SEOPlumbing service website, service pages and quote capture.
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Clean Green Power Washing
Service · Local SEOLead-capture site for a pressure-washing service.
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Bizeebay
AgencyTexas digital-marketing agency, I led delivery ops and the web pipeline.
Visit ↗The person behind the systems
This whole site started as a fake desktop OS, booted like my first computer: a Pentium 4 from 2010. It’s where I played Pokémon Leaf Green for hours, modded GTA Vice City, and learned that every system can be opened, understood and bent.
That instinct never left. Off the clock I’m usually on a football pitch, travelling, or taking something apart to see how it works.
“I thought I was learning how to play games. I was really learning how systems work.”— Moazzan Ishfaq




















Community & education work
Systems built for classrooms and villages, not servers.
REP’18: Rural Empowerment Program
40 days in a remote village with a team of 8 volunteers.
View project →Summer Coding Bootcamp
A hands-on warm-up for students about to start their degree.
View project →Career Counselling
A career counselling session at Chenab College, Chiniot.
View project →▶Training · Remote govt schools · 2019Computer Literacy for Teachers
Computer skills and MS Office training for government-school teachers.
View project →