09OutboundAutomated Personalized Website Creation
Our cold email described a better website. I built a tool that builds the website and sends them the link.
The problem
Our cold email was a template. It described work the prospect could not see.
Building a real mockup first would fix that, and it takes about a day per prospect. We could not do that at any volume.
So outreach stayed generic.
What I built
I built SitePitch. It runs the top of the funnel on its own, from finding the prospect to sending them a live page.
It scores the site a prospect already has, and for the bad ones it builds a new homepage out of their own logo, branding and content.
It puts that page online and emails them the link, with open and click tracking built in.
How it works
- Scrapes prospects from the web and pulls their existing site.
- Scores that site against a quality threshold.
- For anything below the line it generates a brand new homepage from their own logo, branding and content.
- Deploys the page live at a real URL.
- Cold-emails them the link, with open and click tracking built in.
What changed
Every prospect saw a finished version of their own site before we ever spoke.
Outreach stopped being a pitch and became something they could click.
