Importivity
E-commerce · Shopify · Sourcing

Whiskey Towers

A premium liquor-dispenser brand I have worked with across both companies: the storefront at Bizeebay, then the product itself at Importivity.

The work

Whiskey Towers is the rare brand that follows me across two companies. At Bizeebay the work was go-to-market: a Shopify storefront with a custom theme, product logic and a clean checkout flow, built around a bold, photography-led hero, plus the brand equity around it.

At Importivity the work moved upstream into the product itself: manufacturer sourcing, prototyping and overmolding R&D. Same brand, a completely different problem.

Tools Used
ShopifyLiLiquidJavaScript

The numbers

Sales to date$10M+
The numbers
MetricBeforeAfterGrowth
Sales to daten/a$10M+n/a
Whiskey Towers website