Importivity

What I did

After selling Bizeebay I joined Importivity, the company Jordan Lewis and Tanner built. I lead its whole technology function as CTO, from the websites we ship to the internal systems the team works inside every day.

Most of what I build is invisible from the outside: a self-hosted outbound engine that scrapes, enriches and emails leads; a hands-off SEO content engine wired into Google Search Console and WordPress; a social-post design studio; BI dashboards that stitch together GSC, GA4, Zoho and ClickUp; and a client portal backed by live Zoho data.

On the client side I led the headless rebuild of importivity.com. A heavy WordPress and Elementor site became a Next.js front end, with WordPress kept purely as the CMS. Roughly 50x faster.

The throughline is the same one running through the rest of this site: find the repeated, manual work a business drowns in, and turn it into a system that makes it disappear.

Tools Used

Next.jsReactPythonJavaScriptFastAPIPostgreSQLDockernginxWordPressOpenRouterOpenClawZapier