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Growth & data

Follow-Up Email Writer

Every lead gets its next email drafted. A person sends it.

NodeSQLiteZoho CRMcron
What changed

Every lead gets its next email each morning. Opens went from 0% to 30%.

0% → 30%open rate once copy and timing were measured
10sends a day, capped
447tests

What it is

Leads went quiet because nobody had time to write the third follow-up. I built the Follow-Up Email Writer to write it for every lead, every morning, and put it in a queue for one person to approve.

A daily job reads every lead in Zoho CRM, decides the next step, reads the last six replies in the thread and writes the email. A copy gate checks every draft against the rules. The gate audits its own rules weekly and has already caught four wrong ones. Ten sends a day is the cap.

The inbox shows every thread with replies waiting, with opens and bounces joined to the lead. Opens went from 0% to 30% once the copy and timing were measured instead of guessed. It reads the Sourcing Desk for context on each request. Nothing reaches a customer without a click.

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